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Business Portfolio
Blackstone
River Watershed Council
Site design, navigation, logo, architecture, functionality, content management.
The site is designed using PHP and employs a Fusion News engine which allows
the BRWC members to post content to designated areas of the site. The site will
be adding online membership in 2008.
Emma's
Edibles
Site design, navigation, logo, architecture, functionality, content management.
This site uses tableless design and is completely stylesheet driven. It also
employs CSS sliding doors for its navigation. Due to the one-woman operation,
the owner wants to take candy orders by email and doesn't want full ecommerce
services. The site also employs Fusion News for remote content management by
the owner.
Relocation
Intelligencer
Site design, navigation, logo, architecture, functionality, content management.
This site is built in PHP and uses the e107 Content and User Management system
which allows the owner to tailor his end products (online reports) directly
to individual users and groups. The e107 system was chosen after an extensive
review of competing open-source content management systems. Most content management
systems employ a gated security approach (users are led through a series of
gates). This owner needed to a matrix structured approach, which I call the
"apartment building" approach to security, which allows all users to get in,
but only will display content designated for each group or user.
brianosaur.com
Site design, navigation, logo, architecture, functionality, content management.
This site is built in PHP, and uses a table design. Formatting and navigation
is stylesheet driven. This site employs a Springboard Forum for the golf section.
Although I have set up blogs, I personally prefer the art of writing full articles
to the stream of consciousness style that blogs tend to evoke.
Hawkhill
Land Improvement
Site design, navigation, logo, architecture, functionality, content management.
This site uses PHP for navigation management and component based reusable pieces.
Friends of Dan McKee
This was a Cumberland, Rhode Island political site website for the former mayor
who was running for re-election. I designed the navigation, graphics, wrote
content and news stories, set up a newsletter and created streaming audio of
radio debates and videos of commercials that were airing at the time. The site
was successful with the Mayor being re-elected.
Town of Cumberland Site
I designed the navigation, graphics, wrote content.
Law Net News
The site used Cold Fusion and Access and later SQL databases for the content.
I reworked the navigation system, graphics, database, UI and set up the newsletter
subscriptions service.
Scudder Investments
Online Account Management: Not only did we allow users to view all
of their account information, recent trades and asset allocation before our
competition was able to offer it, we also allowed the phone representatives
to shadow as an account-holder to assist users while they were online using
a tool that I designed called RepTools. Using this tool, reps could pretend
they were the user and navigate through their accounts without actually affecting
any of the information.
Online Investment Calculators: I created the financial service industry's
first online tools for assisting individuals to understand their overall financial
picture. Before this offering, users were only able to perform these tasks
using software mailed from a company. Calculators that I designed include
the IRA Eligibility Calculator, Roth IRA Conversion Calculator, Asset Allocation
Worksheet, Personal Investment Organizer, Mutual Fund Information, IRA Comparison
Calculator
End-to-End User tracking system for Marketing: I created the first
system which allowed the company to track incoming assets to initial creative
placements all over the web. At a time when online advertising houses were
tracking click-throughs only, our company was able to gauge the value of both
placements of advertisements as well as the creative effectiveness itself
based on conversion from a user to a customer and assets attributed to the
creative. Our group was able to lure advertising personnel from the agencies
based on this innovation.
Trading Online: I developed the methodology and UI for first mutual
fund online trading system. We offered exchanges between funds, purchases
and redemptions (non-IRA).
Online tax forms: I created the online templates for the mutual fund
tax forms. This allowed our users to view and download their tax forms instead
of mailing. No other company offered this at the time.
AARP Investment Program
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